The book
How to Turn Income Into Assets, Assets Into Freedom, and Freedom Into Time
Amazon Best Seller
On Amazon: digital $4.99 · softcover $14.99 · hardcover $24.99
What it is about
The Business of Buying Time follows entrepreneur Johnny Arnez as he discovers that knowing how to make money is different from knowing how to turn it into financial independence. His journey combines the discipline of entrepreneurship with the mistakes, investments, and personal sacrifices that eventually changed his definition of success.
As Johnny became more financially educated, his goal shifted from simply growing revenue to making deliberate decisions about what to save, invest, protect, and spend, always returning to one question: how does this choice affect future freedom?
The book ends where it began: with time and family. Its argument is that the purpose of wealth is not simply to accumulate possessions. It is to create choices, protect the people and experiences that matter, and reclaim time that cannot be earned again.
Inside the book
He grew up in Cochabamba, Bolivia, where his parents ran a jewelry shop. In the United States he helped establish Electronic Plus in Washington, D.C., in 1994, which grew from selling consumer electronics into specialized car-audio installations.
He rented out the upstairs rooms and lived in the basement. Rent covered the mortgage; later the home’s equity bought merchandise for the store. The usefulness of assets, and the danger of borrowing without a cushion.
Bought in 2006 for about $320,000 and sold for around $200,000, then set against what the money might have become in the S&P 500. Enjoyment is not wrong; the order matters.
A private investment projecting a 19 percent return failed to deliver. Management quality, due diligence and the ability to recover principal came first from then on.
Buying the commercial building used by Electronic Plus turned business earnings into equity. When online shopping made electronics retail harder, his team created its own brand, Cosmos Audio.
For years he handled every complaint, inventory question and employee decision himself. A company that cannot operate without its owner can trap that owner; procedures, managers and trust became part of his freedom plan.
How employees and professionals build financial security through consistent saving, homeownership, debt reduction and investing. A different path from an entrepreneur’s, the same progression.
The income and resources required to sustain the life you want—housing, daily expenses, travel, emergencies and retirement—planned with inflation, taxes, market swings and a long life in mind.
Losses in passive real estate investments, and the question to ask before any of them: not only “How much can I make?” but “What happens if I’m wrong?”
What it covers
The cover
Free sample
The sample opens right here on the page, and is also a free download.
Get the book
Available on Amazon in digital, softcover and hardcover.
Digital edition
$4.99
The Kindle edition. Read it on a Kindle, or on your phone, tablet or computer with the free Kindle app.
Buy on AmazonSoftcover
$14.99
The printed edition in softcover, ordered on Amazon and delivered to your door.
Buy on AmazonHardcover
$24.99
The printed edition in hardcover, ordered on Amazon and delivered to your door.
Buy on AmazonReader reviews
“As a small-business owner, I connected with the author’s experiences. The lessons about delegating, investing in assets, and not letting your business control your life really hit home. This is the kind of advice you appreciate even more when it comes from someone who has actually lived it.”
Robert
“The story about the Ferrari was one of my favorite parts of the book. It shows how even successful people can make expensive financial decisions and learn from them. I appreciated the author’s willingness to share his mistakes instead of pretending every investment was a success.”
Jennifer
“What I liked most was how easy the book was to understand. The author explains the connection between income, assets, cash flow, and freedom without making things unnecessarily complicated. It’s a useful read whether you own a business or work for someone else.”
David
